Sorry to get all heavy on you there, but thems the breaks of this biz. And no one knows how to kick a half-baked concept into the pit like Belinda.

Twenty years ago, Belinda walked into Fitting Group an intern. She mostly remembers that it was summer and she was sweating. But from an accounting internship to Account Executive, she worked her way up through the ranks. And now that she oversees all creation as Vice President of Account Services & Media, her earthly form has transcended perspiration altogether.

Account Services and Media, a curious combination, sure — but Belinda is Atlas squared. She balances two heaving worlds within our universe and insures that neither ever fall. In one hand, she upholds cost estimation and financial management of project budgets. In the other, she secures media buys and the strategic deployment of each client's brand messages.

Again playing both sides of the celestial card, Belinda is also our Life-Bringer. Recently finishing up a second round of babies, her devotion to work throughout had some of us wondering what sort of human being would result from the daily sustenance of Brand Spanking and Au Bon Pain macaroni and cheese.

In her mind, every decision simply leads to another decision, so you can't be perpetually terrified of making the wrong one. As head of the Account Team, she encourages us toward resolute decision-making. Counsel derived from the family poker games she grew up playing way out on the Appalachian Plateau, perhaps.

But one thing is certain: when your account is at a crossroads and the wind is in your face, Belinda is bottled Brand Spanking at your disposal. Please use responsibly.