You've got this sly smile on your face — all the time. When you get up. When you go to work. When you go to bed. In your dreams. You know the difference between yinz and you. You actually use the verb "to be." You know the difference between Stan Getz and Charlie Parker. You really look forward to discussing the economy and foreign policy at parties.

Fitting Group knows what that smile is all about. You know you're smart and you love it. We also know that you'll be proud to say you're a DUQ listener. Public radio isn't for everybody, and neither are these ads. They're created to compliment the potential listener's smarts and direct them to 90.5 FM, where they'll get what they want — news, politics, jazz and entertainment.

The ads conclude with one simple message, "Set your mind to it." By the look and copy of these ads, do you suppose someone at Fitting Group is Mensa? Hmmm.