Author Archives: Andrew O. Ellis, FG Senior Designer

Everything I Need to Know About Branding I Learned From Batman

Posted on August 15, 2011 by Andrew O. Ellis, FG Senior Designer

As a lifelong fan of the caped crusader, it would be disingenuous to claim that I’m not TOTALLY GEEKING OUT over the fact that the latest Batman movie, The Dark Knight Rises, is being shot right here in Pittsburgh – … Continue reading →

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Tapehead Time Machine: Examining Ads from the 1980’s

Posted on March 24, 2011 by Andrew O. Ellis, FG Senior Designer

In 1988, my parents recorded an NBC’s Sunday Night at the Movies airing of Back to the Future onto VHS. Years later, I have found and digitized that tape – including the commercials that ran during the film. In this … Continue reading →

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Bad Management or Brand Karma?

Posted on September 23, 2010 by Andrew O. Ellis, FG Senior Designer

The slow, painful crawl towards bankruptcy for Blockbuster seems pretty commonplace at this point. Media outlet doesn’t foresee digital revolution, straggles in efforts to retain relevance, closes stores. Yadda, yadda, yadda. But I don’t think it’s that simple. Blockbuster Video’s … Continue reading →

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When Worlds Collide

Posted on June 25, 2010 by Andrew O. Ellis, FG Senior Designer

I’m supposed to be on vacation. As I write this, I’m staying with my parents in my suburban Michigan hometown while I prepare to participate in the wedding of an old friend. Yet my head is so full with thoughts … Continue reading →

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If Your Grandfather Hadn't Worn It, You Wouldn't Exist

Posted on April 12, 2010 by Andrew O. Ellis, FG Senior Designer

So reads a bottle of Old Spice body wash sitting on the edge of my bathtub. There’s a product description for you. I couldn’t resist buying it. I think Procter & Gamble and their agency have done a great job … Continue reading →

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