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Dollar Shave Club is Viral, Social & Hysterical
Since the dawn of “the Old Spice Guy,” many marketers have tried to recreate the word-of-mouth magic of a spot gone viral. Often, these efforts fall short. They’re either a too-obvious homage to another campaign or nonsense for nonsense’s sake. … Continue reading
Posted in Challenger Brand
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Brand Spankers & Lorax Shankers
We don’t really know what a “Lorax Shanker” is but we couldn’t very well use the rhyme “wanker,” could we? Anyway, we just wanted to make you aware of some excellent press for the agency.
Posted in Advertising
Tagged brand partnership, branded product, Co-branding, Dr. Seuss, Mazda, The Lorax
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The Wigle Whiskey Rebellion
We Brand Spankers® love a good revolt. In fact, it’s kind of our thing. So when we heard about a new distillery opening in Pittsburgh – the first since Prohibition, with roots in the Whiskey Rebellion – we decided to … Continue reading
Posted in Challenger Brand
Tagged Challenger Brand News, Challenger Brands, History, logo, Origin Story, Prohibition, Wigle Whiskey, Wine & Spirits
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Escape the Bubble with Wheelz
College can be tough on kids. All the same high school popularity hierarchies are present, but with the additional stressors of being broke and subsisting on nutrition-less ramen. Not to mention the haunting notion that these four years will be … Continue reading
Posted in Challenger Brand
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You Had Us At “Joseph Gordon Levitt”
Crowd-sourcing, cloud-computing, social revolutions — seems like everybody’s talking about collaboration. Well, forget about all that. We want to talk about Joseph Gordon Levitt. Because yesterday we watched his hitRECord intro video and last night he took over our dreams. … Continue reading
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