Author Archives: Jason Bittel

A Typeface for Chattanooga

Posted on February 20, 2012 by Jason Bittel

Unless you’re a designer, you probably don’t pay much attention to the typefaces you encounter throughout the day. Sure, you know the difference between LinkedIn and Yahoo!‘s logos, but you probably never considered that the bold, professional look of the … Continue reading →

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Challenger Brand Inspiration from the Dog Show

Posted on February 16, 2012 by Jason Bittel

So maybe your brand isn’t as big as the other ones and its colors aren’t as bright. Maybe it isn’t a household name. And maybe your brand’s so fluffy it can’t feed itself and its legs are so stubby its … Continue reading →

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Do Not Mess With Graphic Designers

Posted on February 13, 2012 by Jason Bittel

Many of you have probably never known the specific joys that accompany working with so-called “creatives.” In advertising, this group includes many types, from web developers and copywriters to photographers and directors. But arguably, none of these creatures has quite … Continue reading →

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One Million Moms Can’t Stop Ellen & jcpenney

Posted on February 10, 2012 by Jason Bittel

Last week, I was skeptical of the claim that jcpenney would be the most interesting retail brand of the year. This week, I owe them an apology. In the face of a boycott from One Million Moms – a conservative, … Continue reading →

Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom | Tagged , , , , , , , , , | 4 Comments

OK Go – Masters of the Viral Universe

Posted on February 9, 2012 by Jason Bittel

You probably saw the thirty second spots Chevy ran during the Super Bowl teasing the new OK Go music video. Here it is, in all its painstaking, masterful, I-can’t-believe-someone-freaking-did-this glory.

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