Author Archives: Jason Bittel

Social Media Contests – Branders Beware

Posted on March 6, 2012 by Jason Bittel

So you want to host a social media contest. Great! This is an excellent way to build awareness for your brand and converse with your customers and prospects. But you must be careful. Social media is the Wild West. And … Continue reading →

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SPAM® – America’s Favorite Punch Line

Posted on March 2, 2012 by Jason Bittel

Making a comment about mystery meat? A statement to reflect socioeconomic conditions? A joke about bomb shelters, lack of culinary refinement or the obesity epidemic in America? SPAM® will never let you down. The ham-based meat company has been the … Continue reading →

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Wes Anderson & Hyundai: Gimic or Greatness?

Posted on February 29, 2012 by Jason Bittel

It’s no secret that car commercials have become rather formulaic. As consumers, we must endure thousands of frozen tundra scenes for the occasional nugget of brilliance. But patience is sometimes rewarded.

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Wheat Thins & Colbert: The Sponsortunity

Posted on February 28, 2012 by Jason Bittel

Last week, Colbert spent seven minutes lampooning one of his sponsors, Wheat Thins, for sending him a memo of brand tenets that sounded like it had been written by a marketing intern. The manifesto was loaded with lofty brand platform-y … Continue reading →

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The Lorax Endorses WHAT?!

Posted on February 23, 2012 by Jason Bittel

“It all started way back… Such a long, long time back… Way back in the days when the grass was still green And the pond was still wet And the clouds were still clean…” Those epic words set the mood … Continue reading →

Posted in Advertising | Tagged , , , , , | 12 Comments