We are not steel workers. We do not build bridges or dig tunnels in search of coal.  We are never in danger of attack by wolverine or harpy eagle. And we have a space heater in case the office gets cold.

But never let it be said that we “creatives” won’t lay it on the line for our clients. Because when the going gets tough, the tough get growing. Beards, that is.

Back in December, in a flurry of bad decisions fueled by lack of sleep, the Fitting Group Creative Team agreed to grow beards until the Guardian website was slain. Weeks dragged on. Men transformed.

And yes, two of us began the challenge with modest beards. “Head start!” the other two cried. But they had the last laugh. For as Travis and Jeff developed the sophisticated greybeard of midlife legends, Tim and Jason devolved into scraggly messes – social outcasts with moustaches full of soup and beverage.

Against all odds, we completed our task – and without a single divorce.