Category Archives: Advertising

Do Not Mess With Graphic Designers

Posted on February 13, 2012 by Jason Bittel

Many of you have probably never known the specific joys that accompany working with so-called “creatives.” In advertising, this group includes many types, from web developers and copywriters to photographers and directors. But arguably, none of these creatures has quite … Continue reading →

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OK Go – Masters of the Viral Universe

Posted on February 9, 2012 by Jason Bittel

You probably saw the thirty second spots Chevy ran during the Super Bowl teasing the new OK Go music video. Here it is, in all its painstaking, masterful, I-can’t-believe-someone-freaking-did-this glory.

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Why Marketing is to Blame for Bad Halftime Shows

Posted on February 8, 2012 by Jason Bittel

More and more, my friends and I seem to spend the Super Bowl Halftime Show in various states of disbelief. Who thought it’d be a good idea to choreograph a complicated dance routine for an aging celebrity in high heels? … Continue reading →

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5 Best Super Bowl Spots of 2012

Posted on February 7, 2012 by Travis Norris

For the ground rules, read last year’s post. Those rules stated that I wasn’t going to consider spots that had “previously run.” Well, most of the spots were available online before yesterday, but let’s not get picky. You know what … Continue reading →

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Kru 82 Vodka – Looking Good is Half the Bottle

Posted on February 6, 2012 by Jason Bittel

Have you been in the liquor store recently? Unless you’re a connoisseur or brand loyal, choosing a bottle of booze is an exercise in package design. Who cares whether it’s made from potatoes or honey – I want the vodka … Continue reading →

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