Since the dawn of “the Old Spice Guy,” many marketers have tried to recreate the word-of-mouth magic of a spot gone viral. Often, these efforts fall short. They’re either a too-obvious homage to another campaign or nonsense for nonsense’s sake. … Continue reading →

College can be tough on kids. All the same high school popularity hierarchies are present, but with the additional stressors of being broke and subsisting on nutrition-less ramen. Not to mention the haunting notion that these four years will be … Continue reading →

Crowd-sourcing, cloud-computing, social revolutions — seems like everybody’s talking about collaboration. Well, forget about all that. We want to talk about Joseph Gordon Levitt. Because yesterday we watched his hitRECord intro video and last night he took over our dreams. … Continue reading →