Just Whipped Up: Advertising with Ants

Pittsburgh Social Venture Partners needed a quick little promo for their annual Social Innovation Fast Pitch Event. They wanted it to be light, fun — and inspiring. And since this wasn’t our first kinetic type rodeo, we knew we could give them just the thing.

Drawing from the ant in the PSVP logo — which we designed for them in 2007 — we crafted a quick, powerful little tale with delightfully infectious music. In the end, it succeeded in wowing the crowd, showcasing PSVP’s worthy mission and welcoming our new insect overlords.

UPDATE

We’ve just learned that the PSVP BrilliANT video has qualified for a gold pixie award!

 

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