Many of you have probably never known the specific joys that accompany working with so-called “creatives.” In advertising, this group includes many types, from web developers and copywriters to photographers and directors. But arguably, none of these creatures has quite the capacity, nor the volition, to mess with people as much as a graphic designer. Just ask our Account Team. Continue reading
Last week, I was skeptical of the claim that jcpenney would be the most interesting retail brand of the year. This week, I owe them an apology.
In the face of a boycott from One Million Moms – a conservative, “pro-family” group – jcpenney has decided to stand behind its decision to employ Ellen DeGeneres as the company’s new spokesperson. I know it’s only February, but I’m ready to vote this Best Brand Move of the Year. Continue reading
You probably saw the thirty second spots Chevy ran during the Super Bowl teasing the new OK Go music video. Here it is, in all its painstaking, masterful, I-can’t-believe-someone-freaking-did-this glory.
More and more, my friends and I seem to spend the Super Bowl Halftime Show in various states of disbelief. Who thought it’d be a good idea to choreograph a complicated dance routine for an aging celebrity in high heels? How were these songs ever popular? In what world is Madonna engaging to the fans of the National Football League?
Why would the NFL do this to us?!
For the ground rules, read last year’s post. Those rules stated that I wasn’t going to consider spots that had “previously run.” Well, most of the spots were available online before yesterday, but let’s not get picky. You know what I mean by “Super Bowl Spots.”
Let me say I was surprised to have so many auto commercials on my final list. Usually not a big fan. Even Chevy’s “Happy Grad” barely missed the cut at #6. And I think you’ll be surprised by my #1 (don’t scroll ahead!). Anyhoot, let’s get to it.
5. Chevy, “Apocalypse”
Over-the-top Super Bowl goodness from the get-go with a perfect shot at the competition at the end. (Too good.)
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