Firemen, rare steaks, cliff-jumping and sharks — these are among the many things discussed in the Women and Girls Foundation’s (WGF) newest video. Because this year, for the first time ever, WGF will be honoring men at their annual fall event.
I don’t want to pretend advertising is supposed to reflect real life. As an agency, our job is often to wield an armament of sensationalism, hyperbole, parody and juxtaposition to create a sort of dream called advertising. For that dream to work, a consumer has to make it to the end without waking up. Anything that snaps us out of the reverie – a bad joke, an ugly logo, a grating noise – kills our interest and the sale. Continue reading
When any social media giant makes a change, users never seem to be able to find anything good to say about it – just think of your Facebook newsfeed when they change their layout. Not only do users complain, but they threaten to never use the site again. (If I had a dollar for every time someone said that and kept their account, I’d be able to travel to every exotic location I’ve pinned – twice.)
With the new profile design, Pinterest is the latest target for user criticism and threats. But the site isn’t going anywhere, Pinterest is here to stay. Continue reading
Since the dawn of “the Old Spice Guy,” many marketers have tried to recreate the word-of-mouth magic of a spot gone viral. Often, these efforts fall short. They’re either a too-obvious homage to another campaign or nonsense for nonsense’s sake. But not Dollar Shave Club.
In just 1:34, Dollar Shave Club tells us everything we need to know about their product (razors), their brand (kickass) and their unique selling proposition (low cost razors delivered to your door). The rest is just shaving cream on the balloon.
True challengers have to be able to roll with the punches, think on their feet, hit the ground running and a slew of other clichés that can be distilled down to the ability to embrace these three qualities: agility, creativity and audacity.
Because every so often, an opportunity comes along. It might not even look like an opportunity and it probably won’t fit into your 18-month marketing plan, but hot damn, you know deep down if you could just lasso that mother in, it’d turn your brand’s blood to Sriracha and good things would rain down from the sky. Continue reading
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