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Give Your Challenger Brand Long-Lasting Freshness
Being of the Millennial generation persuasion, when I tune in to watch my favorite TV shows, I usually do so by means of my PC’s DVR capabilities. The primary benefit of this technology is the ability to skip commercials. Maybe … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged 30 Rock, ad, Advertising, audience, Big Red, brand, Challenger Brands, commercials, DVR, Gum, jingle, long-lasting fresh breath, Marketing, millennial, Music, Mythbusters, Ne-Yo, Nostalgia, technology, TV, TV shows, unique benefit, Wrigley's
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