Tag Archives: Advertising

Last Chance… One Day Sale… No, Really!

Posted on December 22, 2011 by Andrea Fitting

One of the things that makes me neurotic about this time of year is the in-your-face retail advertising for gift buying. Last chance, today only, free shipping, buy one, get one free and all the other seductive slogans make my … Continue reading →

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Tapehead Time Machine: Examining Ads from the 1980’s

Posted on March 24, 2011 by Andrew O. Ellis, FG Senior Designer

In 1988, my parents recorded an NBC’s Sunday Night at the Movies airing of Back to the Future onto VHS. Years later, I have found and digitized that tape – including the commercials that ran during the film. In this … Continue reading →

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Why it's Not So Easy to Hate the Cable Company

Posted on January 13, 2010 by Belinda Yeager Carter

Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading →

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Move Over 3PL, Make Way for 3MOSS™

Posted on December 8, 2009 by Andrea Fitting

No matter how good your marketing efforts are, if you don’t follow through — if you have a poor customer relationship management (CRM) process — you aren’t likely to see the results you dream about. Spending your precious resources of … Continue reading →

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How Far in Front of the Curve is Too Far?

Posted on October 12, 2009 by Andrea Fitting

We’re starting a new file at Fitting Group. I’m going to call it the “turn down the heat and let it simmer” file. In this file, we will store all of the great and crazy ideas we have for clients … Continue reading →

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