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VW Screws with the Beetle – and Screws the Pooch
Who doesn’t love the VW Beetle? With its big round eyes and always smiling face, you just want to give it a big hug – a Bug Hug. Problem is, guys aren’t really into hugging, or cute things, or flower … Continue reading
Posted in Advertising, Words of Wisdom
Tagged 2012, audience, Beetle, campaign, commercials, Volkswagen, VW
2 Comments
Give Your Challenger Brand Long-Lasting Freshness
Being of the Millennial generation persuasion, when I tune in to watch my favorite TV shows, I usually do so by means of my PC’s DVR capabilities. The primary benefit of this technology is the ability to skip commercials. Maybe … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged 30 Rock, ad, Advertising, audience, Big Red, brand, Challenger Brands, commercials, DVR, Gum, jingle, long-lasting fresh breath, Marketing, millennial, Music, Mythbusters, Ne-Yo, Nostalgia, technology, TV, TV shows, unique benefit, Wrigley's
2 Comments
