Tag Archives: Bayer

Can the G-20 Elevate the Brand of Pittsburgh?

Posted on August 27, 2009 by Belinda Yeager Carter

All eyes will be on Pittsburgh the week of the G-20 Summit in September, and local government officials, community leaders and the media are talking about what an opportunity this is to elevate the perception of Pittsburgh to something more … Continue reading →

Posted in Brand Vision, Marketing, Media Relations, Political Branding, Words of Wisdom | Tagged , , , , , , , , | 1 Comment

When Brand Extensions Go Wrong

Posted on May 11, 2009 by Andrea Fitting

So what do you think of when you hear the name, Bayer? If you didn’t say Aspirin, you either work for the company or you are a geeky chemist that knows way too much about Bayer’s subdivisions in Healthcare, Nutrition … Continue reading →

Posted in Advertising, Other People's Branding Campaigns (Our 2 cents) | Tagged , , , , , , , , , , | 1 Comment