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The Shirt Heard ‘Round the World
I recently returned from a vacation to one of the most heavily-branded places on the planet, Disney World. As amazing as the Disney machine is, it wasn’t the parks, hotels, restaurants, transit systems or even subliminal branding that really started … Continue reading
Posted in Advertising, Brand Vision, Marketing
Tagged brand, brand ambassador, Disney, Epcot, Hidden Mickeys, Kennywood, small world, tribe
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Putting the Custom in Customer
Image by TheTruthAbout… via Flickr No one is in business in spite of the customer – we are all in business because of the customer. If other people didn’t have needs that we could fulfill, we would still all be … Continue reading
OMG: Oh My GAP!
Yes, Gap is again searching for a new agency to generate creative ideas for their upcoming campaign. This is their strategy to reach their goal of increasing sales. I guess it is hard for a one-time market leader to actually … Continue reading
Just Whipped Up: WGF Annual Report
When the Women & Girls Foundation (WGF) needed an annual report to showcase their girl-empowering good deeds over the last five years, we didn’t hesitate – after all, we’ve built a brand around one powerful, whip-carrying female.
Posted in Just Whipped Up
Tagged annual report, brand, Challenger Brand, girl power, girls rule, WGF, Women & Girls Foundation
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The Challenger Gap!
The all-American brand of the Gap has been under scrutiny over the last several years from Wall Street analysts, branding industry leaders and advertising publications all asking roughly the same question: Can the Gap brand be saved? The topic even … Continue reading
Posted in Advertising, Marketing
Tagged Abercrombie & Fitch, advertising campaign, agencies, American Eagle, brand, Challenger Brand, fitting group, Gap Inc, Marketing, Old Navy, The Gap
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