Tag Archives: brand identity

Brand Identities from a 5-Year-Old

Posted on February 1, 2012 by Jason Bittel

If you took away all the brilliant positioning, the carefully crafted taglines, the differentiating factors and the sweeping mission statements, what would a 5-year-old be able to say about your brand? Would she associate your brand with the proper product, … Continue reading →

Posted in Words of Wisdom | Tagged Adam Ladd, Brand Flakes For Breakfast, brand identity, cheetah, logo, Logo design, Sesame Street | Leave a comment

Branding Professional Services

Posted on October 22, 2010 by Andrea Fitting

Recently I gave a seminar to a wealth management firm on branding. On the day of the presentation, I had a terrible cold, so I took a bunch of decongestant / antihistamine so I wouldn’t cough and sneeze all over … Continue reading →

Posted in Brand Vision, Marketing | Tagged brand identity, branding, cold medicine, public speaking | Leave a comment

A Challenger Plans a Wedding

Posted on March 3, 2009 by Amy Chiaverini

Planning a wedding is like executing the biggest marketing campaign of your life. It takes a lot of money, creativity and detailed execution, and with a bit of luck, ends blissfully for all parties involved. When I first imagined my … Continue reading →

Posted in Words of Wisdom | Tagged brand identity, brand message, centerpieces, Challenger Brands, creativity, invitations, market leaders, marketing campaign, personal brand, Social Media, Wedding | Leave a comment

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Tag Archives: brand identity

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