Tag Archives: Brand Spanking

Thankful for our Spankers

At Fitting Group, we can’t help but be a tight bunch. We spend a minimum 40 hours a week together, which equates to spending over 2,000+ hours of time throughout the year — in many cases that is more than … Continue reading

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Seth Godin’s Brain

Recently, Seth Godin, the unassailable marketing guru of our time, wrote a blog post about the singularity (or not) of Mark Zuckerberg. So it got me thinking…no one else can be Seth Godin, maybe not even Seth Godin. He has … Continue reading

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Just Whipped Up: The Dominatrix’s New Digs

Now and then, it’s good to open all the windows, crank up some tunes and just turn the place upside down. It keeps you current, interesting and sufficiently orange.

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Just Whipped Up: BHS New Hospital

So Butler Health System came to us a while back and said they were going to build a new patient tower. It’d be made of gleaming glass and steel and cost something like $127 million. And we said, “Hmm. You … Continue reading

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OMG: Oh My GAP!

Yes, Gap is again searching for a new agency to generate creative ideas for their upcoming campaign. This is their strategy to reach their goal of increasing sales. I guess it is hard for a one-time market leader to actually … Continue reading

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