Tag Archives: branding

What Monkey Wars Can Teach Us About Branding

Posted on January 4, 2012 by Jason Bittel

Deep in the rainforests of Panama, capuchin monkeys live in large groups with overlapping territories. Sometimes, they coexist peacefully. Other times, they wage bloody, territorial battles against their rivals.

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The Nexus of Technology, Information and People

Posted on December 23, 2011 by Andrea Fitting

For companies who think the only assets that matter are the hard ones on the balance sheet, think again. Social currency matters too. At Fitting Group, we talk about the brand as being the collective sentiment and agreed-upon characteristics and … Continue reading →

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Deeper Shade of Sole

Posted on December 20, 2011 by Jamie Schmidt

Yves Saint Laurent (YSL) has come out with four shoe designs — one of which is all red, including a red sole… but wait — doesn’t Christian Louboutin own the “red sole”? The worldwide masses tapped into the pop culture … Continue reading →

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4 Branding Lessons from Hulk Hogan (Part 2 of 2)

Posted on September 1, 2011 by Jason Bittel

Welcome back, brother. In this, our rousing conclusion to Branding Lessons from a Real American – here’s Part 1, if you missed it – we move on to Hulkster’s wardrobe, moves, magnetism and the rise of the nWo. And everyone … Continue reading →

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4 Branding Lessons From Hulk Hogan (Part 1 of 2)

Posted on August 29, 2011 by Jason Bittel

This whole world of Advertising & Brand Spanking® can feel like an insider’s game sometimes. All those big agency names and industry jargon. So it’s refreshing to see instances of branding seeping into the public consciousness, even if it’s usually … Continue reading →

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