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Tag Archives: Carnegie Mellon University
Teach a Child to Code Dragons, Feed Him For a Lifetime
At the beginning of the 80s, video games started to become available to the average American household. Around the same time, the average American teenager started replying to the average American career question with a new answer. Kids no longer … Continue reading
An Attempt at Putting my Expensive Education to Use
Fitting Group Account Coordinator Molly Schaefer blogs about branding & books. Before I became a Brand Spanker here at Fitting Group, I was a graduate student studying literature at Carnegie Mellon University. People who know this often ask me how … Continue reading
Great Brands Deliver
Scott Hanley, Director and General Manager of WDUQ, shares a bit of branding wisdom as a guest blogger. Apple does not rely on focus groups. This doesn’t mean you shouldn’t use focus groups, but it does lead to an important … Continue reading
Posted in Brand Vision, Marketing
Tagged Apple, Bill Gates, branding, Carnegie Mellon University, Focus Groups, Marketing, Pirates of Silicon Valley, Pittsburgh, Steve Jobs, WDUQ
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