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VW Screws with the Beetle – and Screws the Pooch
Who doesn’t love the VW Beetle? With its big round eyes and always smiling face, you just want to give it a big hug – a Bug Hug. Problem is, guys aren’t really into hugging, or cute things, or flower … Continue reading
Posted in Advertising, Words of Wisdom
Tagged 2012, audience, Beetle, campaign, commercials, Volkswagen, VW
2 Comments
Alan and Jerome
Bear with me as I wax a little nostalgic. The year was 2000. As the world wiped its collective brow after the near-calamity that was Y2K, it was time to laugh again. It was time for Alan and Jerome…
Posted in Advertising
Tagged Alan, basketball, commercials, Fox, Jazz, Jerome, Knicks, Lakers, Sports, spots, Spurs, TV, YouTube
2 Comments
Give Your Challenger Brand Long-Lasting Freshness
Being of the Millennial generation persuasion, when I tune in to watch my favorite TV shows, I usually do so by means of my PC’s DVR capabilities. The primary benefit of this technology is the ability to skip commercials. Maybe … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged 30 Rock, ad, Advertising, audience, Big Red, brand, Challenger Brands, commercials, DVR, Gum, jingle, long-lasting fresh breath, Marketing, millennial, Music, Mythbusters, Ne-Yo, Nostalgia, technology, TV, TV shows, unique benefit, Wrigley's
2 Comments
