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Why it's Not So Easy to Hate the Cable Company
Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading
Posted in Advertising, Innovation
Tagged Advertising, Cable, Comcast, digital cable, DVR, fitting group, Internet, Marketing, On Demand, remote, technology, The Bachelor, TV
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Give Your Challenger Brand Long-Lasting Freshness
Being of the Millennial generation persuasion, when I tune in to watch my favorite TV shows, I usually do so by means of my PC’s DVR capabilities. The primary benefit of this technology is the ability to skip commercials. Maybe … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged 30 Rock, ad, Advertising, audience, Big Red, brand, Challenger Brands, commercials, DVR, Gum, jingle, long-lasting fresh breath, Marketing, millennial, Music, Mythbusters, Ne-Yo, Nostalgia, technology, TV, TV shows, unique benefit, Wrigley's
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