Tag Archives: entrepreneur

How Risky is Branding?

Posted on July 2, 2010 by Andrea Fitting

People say that entrepreneurs are risk takers. I believe that people who start businesses are no more interested in risk than anyone else. They just have a higher tolerance for failure. Entrepreneurs view failure as just another possible step in … Continue reading →

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Mavericks, Outcasts and Eccentrics, oh my…

Posted on August 6, 2009 by Andrea Fitting

Ten years ago, Adam Morgan, believed by many (including me) to be the Challenger Brand guru, wrote the first edition of Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. Morgan, who worked for one of the … Continue reading →

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What New Businesses Will be Born in 2009?

Posted on January 19, 2009 by Andrea Fitting

Having been in business for more than 22 years, I’ve seen a number of ups and downs. These years of experience have made me, while not exactly “mellow,” at least a little calmer in the face of bad economic news. … Continue reading →

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