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The Nexus of Technology, Information and People
For companies who think the only assets that matter are the hard ones on the balance sheet, think again. Social currency matters too. At Fitting Group, we talk about the brand as being the collective sentiment and agreed-upon characteristics and … Continue reading
Posted in Social Media
Tagged branding, Facebook, information sharing, LinkedIn, social currency, Social Media, Twitter
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Little Brands Look for Big Returns on Small Business Saturday
Black Friday started in the 60′s… 2005 welcomed Cyber Monday… And now, we’re being asked to include the second annual Small Business Saturday into our Thanksgiving weekend shopping extravaganzas. But why introduce another shopping day? Well, Small Business Saturday isn’t … Continue reading
Just Whipped Up: Facebook Marketing 101 – IKEA Pittsburgh
For a lot of people, social media is an evolving, swirling, chaotic netherworld of incomprehensible proportions. But it’s a lot easier if you think about social media relationships like any other kind of brand relationship. In other words, be nice. … Continue reading
Posted in Just Whipped Up
Tagged Cirque du Soleil, Facebook, Facebook Marketing, IKEA Pittsburgh, Just Whipped Up
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Personal Branding Guidelines for Facebook
& LinkedIn
I’m a huge fan of social media. And I don’t want to brag, but I have over 300 connections and close to 400 friends* — I know, look out Mashable. But when I meet someone new, whether it’s in a … Continue reading
Posted in Social Media
Tagged branding, connections, Facebook, friends, guidelines, LinkedIn, personal branding
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A Challenger Brand as Sweet as Honey
I sometimes marvel at how connections in life reveal themselves in their own sweet time. I recently reconnected with an old friend. Ed was a “financial guy” – or at least, that’s how I thought of him – working for … Continue reading
Posted in Brand Vision, Innovation
Tagged branding, business, California, Challenger Brand, Comb, Comb Vodka, Distillation, Facebook, France, honey vodka, Liquor, Vodka, Wall Street
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