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The Brite Stuff
A spike flashes across the computer screens at Eventbrite HQ. The engineers clack away at keyboards in search of the heightened traffic’s origin. It’s too big for a yoga studio and it’s definitely not a quilting seminar. A malfunction, perhaps? … Continue reading
A Challenger Brand as Sweet as Honey
I sometimes marvel at how connections in life reveal themselves in their own sweet time. I recently reconnected with an old friend. Ed was a “financial guy” – or at least, that’s how I thought of him – working for … Continue reading
Posted in Brand Vision, Innovation
Tagged branding, business, California, Challenger Brand 2, Comb, Comb Vodka, Distillation, Facebook, France, honey vodka, Liquor, Vodka, Wall Street
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“Friending” your way to a Vacation Rental
Before the “staycation,” taking time off to stay home was dubbed “a trip to Porchville.” Second Porch provides an alternative for vacationers who want a change of scenery: hang out on a friend’s porch! Second Porch invites us to “discover … Continue reading
Posted in Challenger Brand
Tagged challe, Challenger Brand 2, Challenger Brand News, Challenger Branding, Challenger Brands, Facebook, home, house, renting, Second Porch, staycation, travel, vacation
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Foursquare, Do You Play?
I, along with a few of my colleagues and another guy in my building that I’ve actually never met, have been partaking in a little Foursquare action over the last several months, and I have to say my biggest motivation … Continue reading
