Tag Archives: food

Move Over Fabio – There’s A New Creepy Dude In Butter Advertising

Allow me to start by saying that a brand named “Lurpak” sounds like the opposite of something I’d want to ingest. In fact, it reminds me of a certain borax-based blob toy. And despite the numerous online sources that referred … Continue reading

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Mmm… Stop-Motion Pig Cubes

Hot damn, do we love to see brands getting it right. Last week, Chipotle unveiled a stop-motion video that neatly sums up the story of America’s descent into industrial farming and one portly farmer’s decision (ahem, Chipotle) to go back … Continue reading

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This Just In: Donuts Are Good For You

This isn’t a trick. We know how fragile you are right now, all the heavy headlines you have to go through in a day: Japan, Gadhafi, the economy. Now, more than ever, you need to be able to believe that … Continue reading

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Healthy Pets Take Wing with Challenger Brand

Perhaps you know an adventurous kid who once ate pet food on a dare. Most of us would not be tempted to do so, and we probably don’t even want to know what’s in the food we provide for our … Continue reading

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