Tag Archives: Internet

Getting Out of the Way

Let’s talk about web sites — or more to the point, web development and the transparent integration of web technologies. Sounds like fun, right? Well, as anyone who’s had a conversation with me will tell you, I’m a fan of … Continue reading

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Why it's Not So Easy to Hate the Cable Company

Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading

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Challenger Brand at Work

Ah, finally. The 2008 presidential election has come to an end and all of America can go back to watching “not so” reality TV. But before we forget all about it, I want to share my story of how branding … Continue reading

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The Internet – Beauty and the Beast

The Internet is a wonderful place for Challenger Brands. It is an easy way to get your message in front of a very specific target market. It’s that simple. Or is it? The freedom of the Internet is a beautiful … Continue reading

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