Tag Archives: market leaders

Challenger Brands Need Tough Love

Posted on June 5, 2009 by Andrea Fitting

Companies that are not the market leaders in their industries need special advice about how to compete. For example, when a Challenger Brand company like K-Swiss, a shoemaker with 3% of the athletic shoe market, looks for an agency, they … Continue reading →

Posted in Words of Wisdom | Tagged agencies, branding, Challenger Brand agencies, Challenger Brands, image-driven products, K-Swiss, market leaders, Marketing, tough love | Leave a comment

A Challenger Plans a Wedding

Posted on March 3, 2009 by Amy Chiaverini

Planning a wedding is like executing the biggest marketing campaign of your life. It takes a lot of money, creativity and detailed execution, and with a bit of luck, ends blissfully for all parties involved. When I first imagined my … Continue reading →

Posted in Words of Wisdom | Tagged brand identity, brand message, centerpieces, Challenger Brands, creativity, invitations, market leaders, marketing campaign, personal brand, Social Media, Wedding | Leave a comment

blog

Tag Archives: market leaders

Challenger Brands Need Tough Love

Categories

Blogroll

Follow Us

Newsletter Sign-Up

412-434-6934