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Putting the Custom in Customer
Image by TheTruthAbout… via Flickr No one is in business in spite of the customer – we are all in business because of the customer. If other people didn’t have needs that we could fulfill, we would still all be … Continue reading
OMG: Oh My GAP!
Yes, Gap is again searching for a new agency to generate creative ideas for their upcoming campaign. This is their strategy to reach their goal of increasing sales. I guess it is hard for a one-time market leader to actually … Continue reading
Why it's Not So Easy to Hate the Cable Company
Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading
Posted in Advertising, Innovation
Tagged Advertising, Cable, Comcast, digital cable, DVR, fitting group, Internet, Marketing, On Demand, remote, technology, The Bachelor, TV
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Happy Holidays from Fitting Group
Lots of client work is a good thing — but it left us with very little time to create a proper holiday greeting. SO ANYWAY, here are some videos we had lots of fun hastily cobbling together. Continue reading
Posted in Innovation, Social Media, Words of Wisdom
Tagged advertising agency, Brandee, branding, Challenger Brands, Christmas carol, Christmas classic, Christmas movies, Christmas story, Christmas videos, fitting group, funny Christmas videos, holiday classics, Holiday greeting, holiday movies, holiday videos, Home Alone, Last Second Holiday Classics, Marketing, puppet theater, Rudolph the Red Nosed Reindeer
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Move Over 3PL, Make Way for 3MOSS™
No matter how good your marketing efforts are, if you don’t follow through — if you have a poor customer relationship management (CRM) process — you aren’t likely to see the results you dream about. Spending your precious resources of … Continue reading
