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OMG: Oh My GAP!
Yes, Gap is again searching for a new agency to generate creative ideas for their upcoming campaign. This is their strategy to reach their goal of increasing sales. I guess it is hard for a one-time market leader to actually … Continue reading
Fashioning a Moving Challenge
Having great clothes is a goal that should be easy for everyone to attain. But for people with disabilities, fashion poses special challenges, and finding clothes that fit well and make dressing and undressing easy can be difficult and frustrating. … Continue reading
Posted in Challenger Brand
Tagged Advertising, brand, branding, business attire, Challenger, Challenger Brand 2, Challenger Branding, Challenger Brands, Fashion, Fashion Mag Apparel, Fashion Moves, Marketing, Ms. Wheelchair America Pageant, Ruth Clark, The Fashion Moves Project, wheelchairs
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Why it's Not So Easy to Hate the Cable Company
Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading
Posted in Advertising, Innovation
Tagged Advertising, Cable, Comcast, digital cable, DVR, fitting group, Internet, Marketing, On Demand, remote, technology, The Bachelor, TV
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Styling a Challenge for a Better World
We all like to feel good in our clothes. Challenger Brand Me to We Style wants us to also feel good about our impact on the world. Described as “custom apparel that fights poverty,” the clothes this company creates are … Continue reading
Posted in Challenger Brand
Tagged Advertising, apparel, branding, Challenger, Challenger Brand 2, charity, clothes, clothing, custom clothing, environmental clothing, environmental fashion, fabric, Fashion, fastion industry, Free the Children, Marketing, Me to We Style, pesticides, style, sweatshops
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Happy Holidays from Fitting Group
Lots of client work is a good thing — but it left us with very little time to create a proper holiday greeting. SO ANYWAY, here are some videos we had lots of fun hastily cobbling together. Using nothing but … Continue reading
Posted in Innovation, Social Media, Words of Wisdom
Tagged advertising agency, Brandee, branding, Challenger Brands, Christmas carol, Christmas classic, Christmas movies, Christmas story, Christmas videos, fitting group, funny Christmas videos, holiday classics, Holiday greeting, holiday movies, holiday videos, Home Alone, Last Second Holiday Classics, Marketing, puppet theater, Rudolph the Red Nosed Reindeer
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