Tag Archives: Marketing

OMG: Oh My GAP!

Yes, Gap is again searching for a new agency to generate creative ideas for their upcoming campaign. This is their strategy to reach their goal of increasing sales. I guess it is hard for a one-time market leader to actually … Continue reading

Posted in Marketing, Other People's Branding Campaigns (Our 2 cents) | Tagged , , , , , , , , , , , | Leave a comment

Fashioning a Moving Challenge

Having great clothes is a goal that should be easy for everyone to attain. But for people with disabilities, fashion poses special challenges, and finding clothes that fit well and make dressing and undressing easy can be difficult and frustrating. … Continue reading

Posted in Challenger Brand | Tagged , , , , , , , , , , , , , , , | 1 Comment

Why it's Not So Easy to Hate the Cable Company

Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading

Posted in Advertising, Innovation | Tagged , , , , , , , , , , , , | Leave a comment

Styling a Challenge for a Better World

We all like to feel good in our clothes. Challenger Brand Me to We Style wants us to also feel good about our impact on the world. Described as “custom apparel that fights poverty,” the clothes this company creates are … Continue reading

Posted in Challenger Brand | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Happy Holidays from Fitting Group

Lots of client work is a good thing — but it left us with very little time to create a proper holiday greeting. SO ANYWAY, here are some videos we had lots of fun hastily cobbling together. Using nothing but … Continue reading

Posted in Innovation, Social Media, Words of Wisdom | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments