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It's the Brand, Silly
It’s tax day. So I need something else to think about. Since all cellular phone services are fundamentally the same, why would a group of people with similar demographic and psychographic profiles favor one over the others? Here’s another example … Continue reading →
Posted in Words of Wisdom
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Tagged Advertising, AT&T, brand, brand preference, cellular companies, messages, Sprint Nextel, T-Mobile, tax day, Verizon Wireless
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Challenger Brand at Work
Ah, finally. The 2008 presidential election has come to an end and all of America can go back to watching “not so” reality TV. But before we forget all about it, I want to share my story of how branding … Continue reading →
Posted in Political Branding
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Tagged branding, campaign, credible sources, election, Internet, messages, Obama, social networking, target
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