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OMG: Oh My GAP!
Yes, Gap is again searching for a new agency to generate creative ideas for their upcoming campaign. This is their strategy to reach their goal of increasing sales. I guess it is hard for a one-time market leader to actually … Continue reading
The Challenger Gap!
The all-American brand of the Gap has been under scrutiny over the last several years from Wall Street analysts, branding industry leaders and advertising publications all asking roughly the same question: Can the Gap brand be saved? The topic even … Continue reading
Posted in Advertising, Marketing
Tagged Abercrombie & Fitch, advertising campaign, agencies, American Eagle, brand, Challenger Brand, fitting group, Gap Inc, Marketing, Old Navy, The Gap
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