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Forget “out-of-the-box.” Make room for “out-of-the-blue.”
Just as everyone’s putting the final touches on their ‘09 marketing plans, I’d like to throw the proverbial wrench into the equation. I’m sure everyone’s got a nice chunk of their advertising budget set aside for print, a good bit … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged Advertising, broadcast, budget, Challenger Brands, Denver Water, Folgers, genius, greenvilleliteracy.org, ideas, impact, impressions, marketing plan, Mr. Clean, nontraditional, one-off, online, out-of-the-blue, outdoor, planned spontaneity, print, projects, Purell, Reynolds Wrap, Volkswagen
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The Dominance of the Virtual Domains
There are currently over one billion people online. There are only 6.865 billion people in the world (for an up-to-the minute count see this), so that’s about 1/7 of the global population. Wow, are you as amazed by that as … Continue reading
