Tag Archives: quality

Make a Decision

Posted on February 22, 2010 by Andrea Fitting

In building a brand from the ground up, I don’t believe there are any fatal decisions that should paralyze you from the beginning. Let your gut guide you toward making decisions that propel you forward. You can always rationalize later. … Continue reading →

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Greed is out…Quality is in

Posted on January 12, 2010 by Andrea Fitting

When I was growing up in the 1960s in Philadelphia, PA, almost everything my family bought was from a small shop, usually a family-run business. Quality was important. Everything had to last. Basically, we could barely afford what we bought … Continue reading →

Posted in The Changing Marketplace, Words of Wisdom | Tagged , , , , , , , , , , | 4 Comments

A Strong Brand is like a Port in this Storm

Posted on October 28, 2008 by Andrea Fitting

If you ever doubted the importance of brand, you are about to become convinced. Brand is never more important than it is in times of stress. And if you’re not feeling stressed right now…you ARE alone. Strong brands are like … Continue reading →

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