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Jobs, Jobs, Jobs
So it turns out that the battle cry of the political candidates, supporters, pundits and media talking heads was prophetic and relevant in a weird sort of way that they did not anticipate. Another Job(s) has disappeared. Like a million … Continue reading
Will the Real Steve Jobs Please Stand Up?
Enough has been written about the iCult. Nor do we need further discuss Apple’s packaging or product development. But today is Dress Like Steve Jobs Day, according to iPhoneLife Magazine, and well… We just had to let our Steve flags … Continue reading
Everything I Need to Know About Branding I Learned From Batman
As a lifelong fan of the caped crusader, it would be disingenuous to claim that I’m not TOTALLY GEEKING OUT over the fact that the latest Batman movie, The Dark Knight Rises, is being shot right here in Pittsburgh – … Continue reading
Posted in Brand Vision
Tagged Apple, Batburgh, Batman, branding lessons, Steve Jobs, The Dark Knight
3 Comments
Great Brands Deliver
Scott Hanley, Director and General Manager of WDUQ, shares a bit of branding wisdom as a guest blogger. Apple does not rely on focus groups. This doesn’t mean you shouldn’t use focus groups, but it does lead to an important … Continue reading
Posted in Brand Vision, Marketing
Tagged Apple, Bill Gates, branding, Carnegie Mellon University, Focus Groups, Marketing, Pirates of Silicon Valley, Pittsburgh, Steve Jobs, WDUQ
3 Comments
