Tag Archives: T-Mobile

T-Mobile Girl Gets a Leather Makeover

After flagging brand recognition and a botched merger with AT&T, T-Mobile’s spokeswoman will be ditching the frilly pink dresses and suiting up in head-to-toe leather. The idea is to reestablish the ho-hum, also-ran brand as a worthy challenger to the … Continue reading

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It's the Brand, Silly

It’s tax day. So I need something else to think about. Since all cellular phone services are fundamentally the same, why would a group of people with similar demographic and psychographic profiles favor one over the others? Here’s another example … Continue reading

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