Categories
Blogroll
HOME > Blog
Tag Archives: T-Mobile
T-Mobile Girl Gets a Leather Makeover
After flagging brand recognition and a botched merger with AT&T, T-Mobile’s spokeswoman will be ditching the frilly pink dresses and suiting up in head-to-toe leather. The idea is to reestablish the ho-hum, also-ran brand as a worthy challenger to the … Continue reading
Posted in Advertising
Tagged leather, Marketing, positioning, T-Mobile, T-Mobile Girl
Leave a comment
