Tag Archives: target

method and the People Against Dirty

Posted on September 7, 2010 by Brandee

“Good always prevails over stinky.” “Role models in bottles.” “Ingredients that come from plants, not chemical plants.” Got to give it to these guys, they have a way with words. And the chops to back them up. method is a … Continue reading →

Posted in Challenger Brand | Tagged Challenger Brand 2, cleaning products, fitting group, green products, Inc 500, method, People Against Dirty, sustainable products, target | 1 Comment

How to Work the Search

Posted on December 4, 2008 by Belinda Yeager Carter

Not that long ago, marketers would have paid a pretty penny for direct access to customers who were actively looking for what they had to offer. It was unthinkable that a message could easily and affordably be plopped down in … Continue reading →

Posted in Internet Marketing | Tagged ads, Challenger Brands, communicate, companies, competition, copy, customers, direct access, impressions, integrated marketing, keywords, landing page, marketers, message, prime audience, prospects, search engine advertising, search mode, target | 1 Comment

Challenger Brand at Work

Posted on November 10, 2008 by Belinda Yeager Carter

Ah, finally. The 2008 presidential election has come to an end and all of America can go back to watching “not so” reality TV. But before we forget all about it, I want to share my story of how branding … Continue reading →

Posted in Political Branding | Tagged branding, campaign, credible sources, election, Internet, messages, Obama, social networking, target | 2 Comments

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Tag Archives: target

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How to Work the Search

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