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Tapehead Time Machine: Examining Ads from the 1980’s
In 1988, my parents recorded an NBC’s Sunday Night at the Movies airing of Back to the Future onto VHS. Years later, I have found and digitized that tape – including the commercials that ran during the film. In this … Continue reading
Posted in Advertising
Tagged 1980s, Advertising, Auto, Back to the Future, Cadillac, Cars, Chrysler, TV, TV advertising, Yachts
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Why it's Not So Easy to Hate the Cable Company
Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s … Continue reading
Posted in Advertising, Innovation
Tagged Advertising, Cable, Comcast, digital cable, DVR, fitting group, Internet, Marketing, On Demand, remote, technology, The Bachelor, TV
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Just Whipped Up: BHS Ortho Force Campaign
It’s a bird! It’s a plane! It’s…a team of highly-specialized orthopedic surgeons!
Alan and Jerome
Bear with me as I wax a little nostalgic. The year was 2000. As the world wiped its collective brow after the near-calamity that was Y2K, it was time to laugh again. It was time for Alan and Jerome…
Posted in Advertising
Tagged Alan, basketball, commercials, Fox, Jazz, Jerome, Knicks, Lakers, Sports, spots, Spurs, TV, YouTube
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Give Your Challenger Brand Long-Lasting Freshness
Being of the Millennial generation persuasion, when I tune in to watch my favorite TV shows, I usually do so by means of my PC’s DVR capabilities. The primary benefit of this technology is the ability to skip commercials. Maybe … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged 30 Rock, ad, Advertising, audience, Big Red, brand, Challenger Brands, commercials, DVR, Gum, jingle, long-lasting fresh breath, Marketing, millennial, Music, Mythbusters, Ne-Yo, Nostalgia, technology, TV, TV shows, unique benefit, Wrigley's
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