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VW Screws with the Beetle – and Screws the Pooch
Who doesn’t love the VW Beetle? With its big round eyes and always smiling face, you just want to give it a big hug – a Bug Hug. Problem is, guys aren’t really into hugging, or cute things, or flower … Continue reading
Posted in Advertising, Words of Wisdom
Tagged 2012, audience, Beetle, campaign, commercials, Volkswagen, VW
2 Comments
Forget “out-of-the-box.” Make room for “out-of-the-blue.”
Just as everyone’s putting the final touches on their ‘09 marketing plans, I’d like to throw the proverbial wrench into the equation. I’m sure everyone’s got a nice chunk of their advertising budget set aside for print, a good bit … Continue reading
Posted in Other People's Branding Campaigns (Our 2 cents), Words of Wisdom
Tagged Advertising, broadcast, budget, Challenger Brands, Denver Water, Folgers, genius, greenvilleliteracy.org, ideas, impact, impressions, marketing plan, Mr. Clean, nontraditional, one-off, online, out-of-the-blue, outdoor, planned spontaneity, print, projects, Purell, Reynolds Wrap, Volkswagen
3 Comments
Brooke Shields: New Mom. Comic Genius.
I’m not a big fan of using celebrities in ads. It’s a cheap trick, normally an indication that supposedly creative people couldn’t come up with anything really creative. But every so often, someone gets it right. Volkswagen (and their agency, … Continue reading
