What makes babies cry? Is there nothing that pleases them? Maybe they don't really like the way they look - all bald and wrinkled. Maybe it's because they have no money, and if they did, they have no pockets. A baby sees a dime in the street, what's he gonna do? No hand/eye! Or maybe they just like annoying people in restaurants. Try eating hot soup when a baby is crying. You can't.

Okay, what's no joke is when a woman can't conceive one of these wonderfully complex little human beings. There's good reason for women not to give up — Reproductive Health Specialists. They asked Fitting Group to create a brochure that was not only informational, but would communicate hope from cover to cover. Not "in your dreams" hope, but the reality of success through brilliant individual treatment. The botanical theme throughout the piece became a beautiful metaphor for birth and growth.

It was also important to speak to RHS's holistic approach, combining the latest treatments, in-house stress reduction classes and one-on-one financial counseling. So next time you hear "waaaaaaaaaaaaaaah," we'd like to think the brochure had something to do with it.