Muffy was dating Kyle again. Who would have thought? Angela and Rocco opened their chic boutique/coffee house and all of the A-list attended, except, of course, for the Pritchards, who were touring the Greek Isles with their two kids and exotic nanny... hmmmm! The social scene in town was heating up.

WHIRL Magazine came into Fitting Group's conference room. We asked if we were chosen on the basis of "hipness." WHIRL rolled their eyes.

"We heard you were smart and creative and our website needs help."

"Groovy," we said.

WHIRL rolled their eyes.

We decided, and rightly so, that the WHIRL site was pretty good, and there would be no re-inventing the wheel. What we did was make it infinitely more functional. Fitting Group magic also included a "ticker tape" running across the bottom of the page with the latest news — social events, art exhibits, grand openings, etc.

WHIRL appreciated the fact that Fitting Group stayed with what was working and improved what was not. "You people are the real deal," they said. We accepted the compliment, secretly wishing WHIRL would have said we were hip. The account guy's wing tip shoes didn't help.